Branding

 

Logo Design, Visual Identity, Corporate Identity Design, Brand Guidelines

You only get one chance to make a first impression, so getting it right is key.   Every successful brand needs a striking and original mark which sets it apart from the competition. Branding projects normally fall into one of two types. 

 

For some clients they are looking for full brand identity development.  My aim during these projects is to create a simple design system that makes up the identity for your brand including a visual and verbal identity, that clearly communicates your brand proposition and its unique personality.

 

For others, they are looking to create or simply modernise their logo.  Logo refreshes show that you are evolving and changing to keep up with the modern world which is reassuring to existing customers and attractive to new ones. I will work with you to ensure your logo stands the test of time and help everyone discover who you are, whether that is clients, customers or members. 

 

Whatever the type of project and . regardless of the size of the brand large or small, brand guidelines are a key tool to help ensure brand consistency, trust and credibility.  Effective brands are consistent and recognisable to its audience, making it easy and straight-forward for everyone associated with it to stay true to the brand and convey it in the same consistent way.

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