My role as an Art Director is to create the overall visual concept, artistic approach, look, style and design for a project. I also direct other creative departments who help bring the project to life. This can involve working with established photographers, models, marketing teams, copywriters, stylists, set designers and producers. It involves understanding the design elements of a project, inspiring other creative workers and keeping projects on budget and on time. Once the assets are created, I would then review all the elements and present to the client for final sign off.