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The Design Approach

For over 15 years I have worked alongside ambitious people and companies helping them to define who they are, what they stand for and why they exist. I believe that every brand has a story to tell and I’m here to bring it to life. I work closely with all my clients in order to create high quality work that meets the objectives and ensures long lasting relationships.


This is my approach…

Step 1

The Brief

Through discussions between the client and designer this discovery stage enables me to understand the business for which I am designing. We will work together to identify and agree project objectives, deliverables, deadlines and budget.

Step 2

Research & Ideas

After reviewing all the information from the brief I then begin looking at styles, competitors and trends which could influence the ideas.

Step 3


Designs would then be created and presented to the client. Any amendments are made after feedback from the client, then the chosen visuals are submitted for sign off. This is where the design really comes to life.

Step 4

Finalisation & Delivery

Once you are happy, which is the most important part of any project, I will supply all final artwork files, either to the client or directly to a partner.

Throughout any project I ensure that I have agreed key deadlines for each stage with the client to ensure the project remains on time and on budget. Communication is key throughout the design process for both myself and the client. I always welcome any feedback and questions you have.


I like to build long lasting relationships with all my clients, so once we have launched your project, we can both monitor the growth and impact – and find other ways to work together.

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